World Burger
Full Career Breakdown
From Startup Store to Multi-Location Brand
I joined World Burger in its early stage, initially handling social media and marketing for a single store.
As the brand expanded, I took full ownership of marketing, content creation, and digital strategy across multiple locations, helping scale it into a recognised multi-store brand.
Social Media & Content Growth
Built the World Burger social media presence from the ground up.
- Grew following from 0 to 40,000+ engaged followers
- Created daily photo, video, and short-form content (Instagram and TikTok)
- Filmed and edited all content in-house
- Managed all accounts and community engagement
- Maintained a consistent brand voice across multiple locations
Result:
Built a highly engaged audience that allowed the brand to promote new products and offers without relying heavily on paid advertising.
Community Campaigns & Brand Building
Developed grassroots campaigns that strengthened community engagement.
- Created the “Player of the Match” program with local sports clubs
- Rewarded junior athletes with free meals and public recognition
- Launched “Not All Heroes Wear Capes” supporting emergency services
- Coordinated content capture across events and stores
- Built long-term relationships with local clubs and organisations
Result:
Increased organic reach, strengthened community trust, and positioned the brand as a locally connected business.
Events & Car Meet Marketing
Turned World Burger locations into community event hubs.
- Partnered with car clubs to host large-scale meets
- Supported events attracting hundreds to nearly 1,000 attendees
- Coordinated event logistics and on-site engagement
- Used events as high-impact content opportunities
Result:
Drove increases in foot traffic, brand awareness, and organic social growth.
Franchise Growth & Lead Generation
Supported expansion strategy through marketing systems.
- Created “Be Your Own Boss” franchise kit (PDF)
- Built a lead-generation landing page for investor enquiries
- Designed structured enquiry funnels for qualification
Result:
Helped generate and support franchise interest and business expansion opportunities.
Summary
This role combined:
Social media growth
Content creation
Marketing strategy
Community engagement
Event coordination
Lead generation
All contributing to the transformation of World Burger from a single store into a multi-location brand.